Case Study - NXP Taps SupplyFrame to Spark The Lighting Revolution
This enlightening campaign attracted thousands of engineers to learn more about NXP’s line of ICs for LED and CFL lighting.
Background
NXP is a global semiconductor company operating in more than 25 countries with revenue that exceeded $4 billion in 2011. Innovative components by NXP are used in a wide range of automotive, identification, wireless infrastructure, lighting, industrial, mobile, consumer, and computing applications.
NXP's objective was to promote a new line of ICs specifically designed for energy efficient lighting applications. Desired results included increased awareness, sample requests, and significant sales leads.
The Challenge
SupplyFrame was asked to promote NXP's "Join the Lighting Revolution" campaign by targeting design engineers and leading them to a special campaign landing page. Beyond bringing eyeballs to the landing page, SupplyFrame was tasked with ensuring that these visits would turn into actionable business leads.
The message needed to reach the most qualified prospects among a targeted audience – and inspire them to click through. Only by reaching the right group of engineers during the design process would this promotion result in actual design wins.
The Solution
Using SupplyFrame's IPO product, informative ads with strong calls to action linked engineers directly to NXP's campaign landing page. IPO (Introductions, Promotions, Offers) is a proprietary advertising solution that's proven to reach and impact electronics professionals during the design process.
SupplyFrame deployed IPO ads on the sites engineers and purchasing professionals visit most while they're researching and designing new products. The ads were built to convert using SupplyFrame's proprietary data and focused experience in the engineering vertical.
Results
In raw numbers*, the campaign yielded 150,000 impressions and a CTR between 1.25-2.26% … that's as much as 10x the industry average. But, that's not the most important metric.
SupplyFrame's network sent approximately 3,000 engineers to NXP's landing page. A high number of conversions were measured and recorded, including visits, datasheet downloads, sample requests, and sales leads.
*Campaign tracked with Google Analytics and Omniture.
Takeaways
NXP reached precisely the audience of engaged decision makers they were seeking. A large volume of highly qualified traffic was funneled to an optimized landing page providing an offer that visitors could act on at that moment.
As a result of the campaign's success, NXP increased their investment with SupplyFrame to achieve additional business goals.
