NEWS AND PRESS RELEASES

Marketing to Design Engineers - Why the Web Works

Join SupplyFrame, EDN, and ClearGauge to learn the techniques and tools you need to take advantage of the changes in the decision process and online behavior of design engineers and buyers.

The face of advertising in the electronics industry has changed. More and more, engineers and buyers across the globe depend solely on the web to research parts and make purchasing decisions. As a result, component manufacturers and distributors are faced with the new challenge of using online marketing to reach prospective customers. Our educational webcast will give you the knowledge you need to not only reach and influence engineers and buyers online but convert them to design wins and sales.

Video Presentation (Require speakers)

Part I. Marketing to Engineers in Turbulent Times.
Ron Wilson, Executive Editor of EDN presents the results of EDN worldwide studies on the decision-making habits of engineers. Learn how engineers perform their research and make decisions - and when they rely on design magazines, associates and the web for different aspects.

Part II. Online Marketing of Electronic Components
Jeff Curie, VP of Marketing at SupplyFrame presents what is happening on the web and in the search engines today so you can learn your options to reach online component decision makers. Learn how to breakdown the online media landscape so that you can build a plan to best use these potential partners.

Part III. Converting Web Visitors to Customers
Karen Breen Vogel, CEO of ClearGauge shares her expertise on how to convert B2B visitors that you attracted from the web into measurable marketing and sales pipelines with your own website.